Text Revenge                                                                               (2003/4)

Client:                            Swiss aggregator Echovox
Campaign:                    ‘Text Revenge’
Aim:                                Promote unique chat engine.
Format:                          Animated viral & dilemma based text game
Platforms:                     Mobile and web                                                                                          

Execution:
Users suggest possible reaction to each others dilemma
Prize for best response.
Campaign initiated by comic animated dilemma Viral called ‘Emma’s Dilemma’

Role:
Devised strategy
Executed strategy from end to end with software partner
Wrote & directed viral