Text Ms Cellulite - Rap Queen of Suburbia (2004/5)
Cubicle Rap
Book End Rap
ROLE:
Devised Strategy
Devised Creative
STRATEGY
Cross Platform TV / WEB Series
& Mobile Game
CREATIVE
Writer / Director
Devisor SMS Game
Producer
Broadcaster:
E! Entertainment (USA)
Aggregator: Switchfire Ltd:
Media Buyer: Guerillascope Ltd.
Lawyer Rap
Text Ms Cellulite – Rap Queen of Suburbia (2004/5)
Format
Each TV segment & SMS Game programmed
either side of TV ad break
SMS Game Format (non vote) :
Users text response to dilemma and using
unique software engine – receive pre
scripted / automated responses with further parts
of story ‘tailored’ to their reply.
Whole experience is as if they are
having a ‘real’ text chat with character.
Available 24/7 via mobile & web
