Proms Premieres (Client: Daily Telegraph)
1st ever premiere of new opera at BBC Proms (Last night) effectively hijacking evening’s broadcast at all locations
Location: Hyde Park & Royal Albert Hall (Royal Albert Hall)
Mechanic:
1. Portable Mobile transmitters broadcasted viral content produced by Charles Salem
2. Recipients received free SMS alert on mobile
3. They press link which accesses free video / audio clip & link for further info / main newspaper site
4. Clip then passed on virally a minimum of 4 times to other hand sets / recipients over 24 hour period
Content: Visual Viral on opera by Charles Salem
‘Premiere’ (new recording) of opera ‘Billy Budd’*
Response = 38.53 % confirmed & accepted (over 1 in 3 phones)
Audience = 30,000 @ Hyde Park (Est.) & 5,400 @ RAH
* Work chosen as best new piece of the year by Daily Telegraph Opera Critic / Arts Editor Gervase de Wilde
Location: Hyde Park & Royal Albert Hall (Royal Albert Hall)
Mechanic:
1. Portable Mobile transmitters broadcasted viral content produced by Charles Salem
2. Recipients received free SMS alert on mobile
3. They press link which accesses free video / audio clip & link for further info / main newspaper site
4. Clip then passed on virally a minimum of 4 times to other hand sets / recipients over 24 hour period
Content: Visual Viral on opera by Charles Salem
‘Premiere’ (new recording) of opera ‘Billy Budd’*
Response = 38.53 % confirmed & accepted (over 1 in 3 phones)
Audience = 30,000 @ Hyde Park (Est.) & 5,400 @ RAH
* Work chosen as best new piece of the year by Daily Telegraph Opera Critic / Arts Editor Gervase de Wilde
